Herman Ellis Dyal, FAIA, is a new Page principal who will help lead the firm's Branding & Graphics consulting service. He brings nearly 40 years of experience as a design strategist, an architect and a graphic designer along with an established domestic and global client portfolio. His award-winning work has been featured in major design and architecture publications.
Prior to joining Page, Herman was the co-lead of Dyal and Partners, which created and implemented branding and communication design solutions for a wide range of corporate and institutional entities, including The University of Texas, Duke University, Embraer, Texas Society of Architects, EDENS, Mill Creek Residential, Greystar, Sonae (Portugal), and other museums, non-profits, and architecture firms, including Page.
Herman and his firm often served as consultants to architecture and landscape architecture firms, and their clients, and he will continue to do so at Page.
He and his team create design and communication strategies, as well as integrated solutions in the areas of branding and identity, experiential graphics, interactive and web, print, signage and wayfinding, and wayfinding technology.
His extensive experience in architecture positions him and his team to offer architectural and placemaking visioning services, creating overall design vocabularies that help developer clients hone in on the possibilities, character and nature of a project before an architect is selected.
Herman’s work on The Mosaic District, a LEED Silver certified urban neighborhood developed by EDENS outside of Washington DC, won an American Planning Association (APA) Chapter Award as well as two gold International Council of Shopping Centers (ICSC) awards for design and sustainable design. Other examples of award-winning work include the brand identity for the historic Washington on the Brazos State Park, which was a HOW International Design Award recipient, as well as various materials for the University of Texas at Austin School of Architecture that have won two Graphis annual awards.
In 2010, the body of Herman's work was acknowledged with one of the highest honors that can be bestowed upon an architect: elevation to the College of Fellows of the American Institute of Architects. The Jury of Fellows cited his “notable contributions to the advancement of the profession of architecture.” This included service as a Visiting Artist at the University of Houston, a Visiting Critic at Rice University, and guest lecturer and presenter at various schools and conferences.
Prior to Dyal and Partners, Herman was the Design Principal and CEO at fd2s, a firm that he co-founded in 1985. His early career includes positions at the Houston office of Skidmore, Owings & Merrill (SOM), and the New York office of Philip Johnson and John Burgee Architects. Herman received his Master of Architecture degree from Tulane University and Bachelor of Architecture degree from The University of Texas at Austin.
Up to this point, Page had selectively provided certain clients with graphic and branding services. Herman will formalize the availability of this service to all Page clients, integrating graphic design services into project work and expanding the Page value chain. Additionally, his studio will offer branding and graphics as a consulting service to clients across all industries. Before Herman joined Page, he and the firm were members of several Page project teams for different clients.
Page is pleased to welcome Herman Dyal, who will be jointly based in Austin and Washington DC.